When they ask me how to create a SaaS marketing funnel, the idea immediately goes to something strategic, based on a path to be studied at the table by defining each step on continuous tests and verifications.
Because that’s what makes the difference, you know? A funnel must be studied and tested, but always designed to evolve and improve. But what are we talking about? This term refers to a path (translated as “funnel”) into which several raw, unknown users enter.
And we arrive at a refined result. That is to say a user who turns into a customer. If you consider the inbound marketing funnel, the first step is to transform the unknown person into a visitor, the last one leads the customer to become an ambassador, an evangelist of the brand.
SaaS Marketing Funnel
This is all interesting, right? But how to create an effective and well-structured SaaS marketing funnel?
Creating your own SaaS funnel: is it worth it?
The first idea to evaluate: can I structure a funnel by myself? Of course, this is a point to consider. In reality, this solution gives you the possibility to manage each step in complete autonomy, without dispersions and misunderstandings with the other team members.
How to create a marketing funnel? Certainly not dealing with watertight compartments between those who have to create the blog texts to attract the public, the expert who takes care of the landing pages and the one who manages the work on email marketing. This is not the right spirit.
Designing a path without external help can be a good solution if the project in question is small, undemanding and requires a precise knowledge of the context. At the base there must be your competence on every point touched by the path.
The problems of self-employment
In reality, the failure option is just around the corner when you decide to focus on the DIY funnel. Assuming a good knowledge of the web marketing sector, with a smattering of the main aspects, you can never think of generating a complex funnel on your own. Because such an architecture needs different figures. Do you have a property agency behind you that supports you? Well, otherwise you should turn your attention elsewhere.
Contact a specialized agency
Direction opposite to that indicated in the previous paragraph. In this case, you rely on an agency specializing in creating a marketing funnel. Are there such realities? Of course, this solution can do a lot for those who want to manage a linear path. But above all, capable of organizing itself around complex realities. Do you want to create a funnel to sell online, based on different items and different options? You have no choices, you have to work together with real professionals with certified experience in this sector of digital marketing.
So are you now ready to contact a specialized agency? Tell us! Thank you for reading and we hope this post was informative.