As your tech company grows, you may wonder when outsourced sales teams make the most sense. After all, you need to bring in more and more leads to continue the growth, but you might not have enough money to conduct your own sales team development, which requires significant time dedicated to hiring and training the right people. You have several options at your disposal to address this problem, but b2b sales outsourcing is often the best option, particularly if you meet the criteria below.
Sales Inexperience
If you’ve never before developed a sales team and you don’t have the time to dedicate to developing one properly, it is usually a better choice to outsource your sales department, at least until you’ve grown to the point where you can hire an expert to develop an internal sales team. Without a focused plan and a significant time commitment to a sales team, you’re bound to make critical errors that can lead to decreased sales and high employee turnover.
Keep in mind that outsourcing your sales department doesn’t have to be a permanent solution. You can use an outsourcing company temporarily until you have the resources to put toward internal sales team development. It’s even a feasible solution to use while you’re developing an internal department. The key is to give yourself enough time to properly hire and train the right sales people while you’re still generating leads and conversions.
Frequent Product Changes and Introductions
Companies that experience frequent product changes and new product introductions should consider outsourcing their sales department. This is because it’s not cost effective to have to re-train salespeople whenever there is a product change or you’re introducing a new product. Likewise, there may be times when you only need one or two salespeople, but will need a full team when a new product is launched. Rather than hire a bunch of salespeople for a few months and then let them all go, you can use an outsourcing company for the boom times and not use them when you’re between launches.
Small Sales Team Budget
Some companies on the cusp of major growth are still operating on a small sales team budget. They need sales people to grow, but they don’t have the budget to hire and train them. Going through an outsourcing company for your sales during this time can help you achieve your sales goals without increasing your sales team budget. The average salary of an inside salesperson is between $48,000 and $62,000 per year and not every company is prepared to spend that much to create a sales team. And, don’t forget that you want to hire the best so that you get the best results, so you’re looking at the higher end of that average as well. Also, you’ll need to account for training time, which can add thousands to your sales team development budget. With an outsourcing company, you have instant access to a team that’s already fully trained and ready to hit the ground running.
Conclusion
You don’t have to struggle to develop an internal sales team as your company grows. You can temporarily use a sales outsourcing company while you develop your own, or you can use one to bolster your sales until you have the budget to hire and train your own. Of course, if you decide to use an outsourcing company permanently, you can certainly go that route as well.