1) Make Your Website Mobile-Friendly
Your new business needs a website, and you know it. You already have one, more than likely. If not, get to making one. If you do… You need to make sure that it is mobile friendly.
Chances are that you’ve used WordPress to make your website – or some other website builder. WordPress boasts a large library of themes, including a fair amount of free themes, all of which will enhance how your website looks. You’re probably using one of the pre-made themes for your website – that’s all fine, but make sure that the theme that you’re using works with mobile devices.
More than 60% of internet access in today’s world comes from mobile devices and you need to cater to them or risk alienating potential customers who are viewing your website on the go.
2) Clean Your Lists
If you’re conducting email marketing, you likely have a list that is thousands-strong. What you may not know is that your list might potentially be your campaign’s and your brand’s downfall. The internet is filled with trolls, role accounts, spam accounts and more and it is certain that a good amount of your list will be made up of such accounts.
Having them in your mailing list is no good. There are far too many problems it could cause, too much to go over in such a short space. Trust us when we say you need to use a good email verification service and make sure that you have good and clean email lists.
3) Engage Using Social Media
You will no doubt already know that your business needs an online presence, in addition to your website, where you can engage with your customers and potential customers. And you already know that social media exists and you probably even already use it.
But to really engage with your audience, you need to be consistently active and actually use your social media platform to keep reaching out. Host giveaways, advertise promos, comment on posts, use memes if you need to – do whatever you can to actually engage with your audience.
4) Save in the Cloud As Much As You Can
One of the best ways to keep your costs low when you’re just starting out is to use cloud storage instead of an actual physical server.
If your business is really small, you can get away with using Google Drive and it’s free storage, even. But if you want to pay for a cloud storage service, you can always choose from the many available options. With most options, keeping track of your spending is really easy and you will only be charged for the space you use. It also doesn’t need much expertise or a whole IT team. Do be aware that as you expand, you will either need to spend more or get an actual, physical server for yourself.
5) Use the Right Software
Whatever your industry is, in the modern age, there is no doubt that it involves some sort of computer software. If you’re just starting out, you might just be using the standard set of software everyone has access to and uses – Excel for accounts, Access for emails and the like.
However, there is very likely better software that you can use that will make the running of your business a thousand times easier. They will cost, yes, but they will be a worthwhile investment in the long run. Get help from experts if you need to, and find software that suits your needs.