Have you ever wondered why most of the local businesses, these days, are getting noticed more and more on Instagram? Well, it is simple. The level of engagement that takes place among all the 700 million Instagram monthly active users is high. Not only that, but these people are actively interested in Instagram stories.
Research shows that most Instagram users prefer going through Instagram stories than their feeds. No wonder, when a local business creates a story, many people will see it, love it, and reach out to the business for details. Still, small businesses can reach their target audience and interact with them.
Besides, due to the Ads available on the platform, local businesses get noticed quite fast. Let’s discuss this further in detail below.
1. Using Instagram Ads platform
Like Quantum Marketer says, even when using apps; getting more followers on Instagram is a real struggle. That is why; most local businesses are now embarking on Instagram Ads, which help businesses get noticed by people of their locations.
Further, using Ads helps reach more people, mainly when the Ads display at the time when their target audiences are online.
Moreover, since most business people have little time to spend on social media, they are using Instagram Ads to advertise their services locally; thus, pulling great crowds to their shops.
2. Large Followers
With Instagram, local businesses can reach a high number of people who are locally situated. More so, research shows that a higher percentage is usually young people. Did you know that young people are easy to convince to buy a product that the elderly?
Actually, the higher percentage is young female followers. I bet you know how females love catching up with the trend and buying products that are trending, right?
3. Heightened visibility
A business cannot thrive if people cannot see it. Visibility plays a significant role. With the huge audience on Instagram, using the right techniques has made most local businesses to excel due to heightened visibility. But what really makes a local business be visible to the local audience?
Use of the right hashtags.
That is, hashtags that help reach the locals. In fact, one of the points that Bumped encourages in this article about automation is that local businesses should use the right hashtags.
4. Ease of Accessibility
Have you heard people in the past say that they do not want to buy products that will take longer to be shipped? Others say they have been frustrated in the past when they tried to import products since they got what they did not ask for, right?
This is another reason why most people are looking for local businesses where they can quickly get access to the products and ascertain if they are of high-quality or not.
What’s more? Ease of accessibility also opens other doors for your business. How? The fact that buyers can travel to the business premises means that they can buy other products which were not promoted on Instagram, right?
As a result, buyers make comments on your Instagram posts; hence, making it possible for those around you to know what your business deals with. Remember, the higher the comments; the higher the possibility of being noticed locally, right?
5. Highly interactive business owners
Most local business owners have employed virtual assistance personnel who are ensuring that all followers are getting a prompt response whenever they make a comment or ask a question. This makes the followers believe that the business is legit.
Did you also know that increased engagement increases traffic? That’s a sure reason why highly engaging business owners are doing very well locally through Instagram. In fact, if you cannot interact with your followers, creating posts in advance helps. That is, schedule posts.
6. Easy to manage
Regardless of your education status; Instagram has always been easy to manage. That means, even the local business owners find it easy to use Instagram without having to depend on anyone. More so, the availability of smartphones and lowered cost makes it possible for most business owners to have Instagram accounts. Still, most people are able to access the internet, thus, making it easy to have a large number of locals connecting with local businesses.
Not only that, but business details are well secured, so that people won’t be in position to hack the account.
The parting shot
Have you been struggling to have your business rank locally? Implement the above techniques and see your business trend locally, too. Don’t be intimidated by the big names you see online. No single business is bound by its geographical areas.
Still, as long as you have unique products and are selling them at a good price, the locals are always willing to buy. Get your business out there on Instagram and see what you have been missing out.