Marketing an event has never been easy, at least not for an upcoming person in business. Thanks to Twitter, you can use it to boost any event promotions tremendously.
Usually, promoting tweets are usually shown as “promoted.” This makes it possible for any twitter user to see your tweets. That is; if they are within your designated demographic.
But is it worth your time and money? Yes, it is, mainly, if you use the right hashtags. Still, it is by far cheaper to use twitter for advertising events. However, the right way of advertising has to be implemented to achieve your target.
You can create a special account
Considering that there is a possibility of a significant number of people responding to your tweet as well as asking questions, it is necessary to create a new twitter event advertising account. The other importance of having a separate account is that people will easily follow your events’ tweets and follow you if they have any interest in the event.
In addition, with a special account, you can clearly lay down all the events details so that twitter users can clearly see them and plan for them.
You can buy followers
Buying followers isn’t a good idea, but this article outlines some reputable companies. Did you know that you can use some recognized platforms like Twesocial to indirectly buy more twitter followers? They grow your account using a case manager and special technology to get you more real followers. They don’t deal in fake followers at all – and neither should you.
This is great for you. Why? The more the followers you have, the better. Why? Most people are likely to believe that you are legit and will want to attend your events.
The aftermath posts
With a special event’s account, you bet that it will be easy and very relevant to tweet on the success of the event days after it is complete. Do you agree?
It might not look like it is necessary. However, we will tell you that it is crucial to do that, especially if there was an outstanding success during the event. People who didn’t attend will realize that the meeting was held and that it wasn’t another con in the making. Also, you will use that tweet to appreciate all those who attended.
People can attend the event online
At least, you should know that not all who miss the event had planned to miss it. Some get held up by other duties, which they have to attend. With twitter, you can engage those that want to attend online by keeping the conversation live on Twitter. Users can ask questions, and you can as well respond to their queries.
Moreover, you can have a compelling Tweet if you use charming visuals to help express your message to your followers.
Easy to set use an event tag
Remember, we said that you should use proper hashtags, right? Let’s give you the reasons. A hashtag that relates to your event allows your followers to quickly follow up with the event before it starts when it is in progress, and days after it is over.
If you want to achieve the targets efficiently, ensure that you use simple terms when creating a hashtag. Let it be unique, easy, and simple to remember. When we say it should be unique, we mean that there should be no other event using that hashtag. Otherwise, people will get confused.
Tweeter allows the use of scheduling tools
At times, it may not be possible for you to be on twitter all the time, especially when you are planning for a mega event. So, how do you ensure that your followers are regularly updated on the progress of the event?
It is easy; twitter gives you the privilege of using the scheduling tools. The good thing with these scheduling tools is that you can even get details on when your audiences are active.
Visual Content
If you use captivating images that relate well to your event, 89% of the twitter users may follow up on that event’s details. Plus, the fact that there are only 140 characters or less on any tweets means that the details will be precise, clear, and straight to the point if you use unique and captivating images. You can’t miss out on this feature.
Over to you
Are you planning to have an even promotion? We have shared all there is to do with twitter and why you should use Twitter and not any other social media platform. However, we need to remind you that consistency is necessary.
Though it might not work well at the start, it will eventually bear fruits if you persist and use the above techniques. Also, remember to create the event promotion account early enough so that people can set that day apart.