Professional SEO writers know how important blogs and articles are as they are a vital mode of social media marketing and online PR service. Every week there are many articles and blogs written for various website. The major intent is to pull in traffic to the respective websites and the best way to do so is to post fresh and innovative content. This helps in bringing in potential audience who can connect with your idea or brand that your page is about. That being said, SEO writing is not an easy task and needs fluidity if language as well as knowledge of the subject. For example, if you are writing an article on unique casino, you must do proper research on the keywords and then write.
People know what they want and where to look for, so the more new and helpful ideas you give, the better traffic you receive. A significant part which one cannot miss is the correct technique of building the blog or website.
Below are mentioned points which have described some well-kept secrets that professional SEO writers need to follow.
- Start off with the right set of keywords
Professional SEO writers take plenty of time to research the correct keywords that can bring in traffic as Google notices the efforts. Know the keywords including catchy phrases that people look for and keep a track of those words. Additionally, knowing the number of times you would want to use the keywords in your article is also important. Once these steps are done you now need to start tracking your ranking for the keywords that you have targeted.
- Frame sentences with the keywords
Do not excessively use the keywords just to drive in traffic. It is of utmost importance that you understand the correct usage of keywords in your sentences. You cannot simply dump the keywords into your article and make it below average. Maintain a decent number that you want the keywords to be in the article which will bring in traffic for your website or blog.
The correct way is to begin with including the keyword in the title of your content. This has to be followed by using the keyword in the first few paragraphs at least once or twice. Once this is done, include it in the remaining article tactfully but not overdoing it. The sentences need to make some sense and the keywords should blend in the sentences.
- Write topics that people want to know of
A piece of advice would be that you should understand what your viewers want. Writing a blog or a website is all about finding the right topic of discussion. Do not write because you have to build a website or a blog but write with a purpose and something that is meaningful and helpful. The readers and real humans and would like to read when something is informative and interesting.
Add some value to not only your website but also to their knowledge that they want to get from your blog. In case you are going to write about facts, make sure that you are well read and produce only points that are correct and holds true.
- Learn the basics of SEO technical content
Your website needs to be indexed, because if it is not, no amount of good quality articles and research is going to help you. Simply put, as a professional content writer you are expected to know at least the technicalities that are involved. This will make you become a better SEO writer with much more experience. Structure your website by making it more efficient which majorly includes using backlinks. This is because your posts will reap more benefits for your blog when you link them.
It is not only the keyword game that should be strong but also the structuring of a website or blog. Furthermore you can add images that are relevant to the topic to make it more interesting which should be small yet captivating.
- Length of the article does matter
To let Google take notice of your blog and redirect viewers, make you article at least a thousand words long. This does take some in-depth study and analysis of the topic you will write about which is fruitful. You will be able to give more value to your readers when you have points discussed in details for them to gather more information.
- Analytics need to be checked
Professional SEO writers know the intensity of the work and one needs to take ownership of the work they do. As a professional SEO article writer, you must monitor your articles with the help of Google analytics. They gather data that you generate and keep a track of everything right from the scratch. You should maintain the flow of traffic and the bounce rate to your website must be low.
A high bounce rate means viewers are leaving your website as it might not be providing the correct information they are looking for. Here again the use of correct keywords come into play.
- Proper editing is important
Always recheck and edit your article and this is not only for grammar checks but also the formatting. Your article should be informative as well as pleasing to the eye. Edit as per your liking and see what viewers are responding to.
- Start your online PR by yourself
The most important step to come to a close with this is that you start to manage the PR of your website all by yourself. This gives you an edge as you know all about your business that no one would. Link your articles to the website as comments or backlinks which are very helpful. Marketing strategy and business development are two sides of the same coin and you can go a step further by posting on your social media about your website.
- Becoming an SEO expert happens over time
It takes time and effort to achieve something and same is the case with becoming an expert SEO article writer. You need to take your time and learn everything about professional SEO writing to build a career in this field. Learning and practicing is what makes Jack different from the master of trade.