For companies, an important part of the budget is spent on implementing an online marketing strategy. So much so that it is crucial to have an effective web marketing and digital communications strategy today. But now things are easier with promotion, to get quality services you can turn to a full-service digital marketing agency. Professionals in their business will tell you about all the nuances and show them on your specific example.
In this article, you will learn about the different types of digital marketing that can be used to increase traffic and sales online.
The 2 main types of digital marketing
When we talk about types of digital marketing, we can distinguish two main families. Let’s start with the first…
Outbound marketing.
Outbound marketing is a strategy that is all about finding the consumer through commercial search strategies. There are two types of outbound marketing in digital marketing.
SEA: King of Instant Traffic
First, there is SEA (Search Engine Advertising). That is, search engine advertising. Very often in Google (more than 92% of Internet users use it). It can be used in two ways:
- Through search.
- Through display.
The first option is to pay the search engine to appear in the first search results for selected keywords with an “ad” inserted. Also called “paid search,” it allows you to attract people doing a specific search for a specific search phrase. The second option is to be visible on ad inserts within Web sites.
Often in the form of banners, the display allows you to generate visitors from other sites. Search is paid by CPC (cost per click) and display is paid by CMP (cost per thousand impressions). SEA is fixed by the budget allocated to each campaign/day of search.
Social selling: the king of impulse buying
Second, social sales (social media sales). As the name suggests, social selling is about finding customers through social media. Here are some examples of platforms for effective social selling:
- Facebook Ads (with Instagram Ads).
- YouTube Ads.
- LinkedIn Ads/LinkedIn Sales Navigator.
- TikTok Ads.
And even more. The goal of social selling is to reach as many of your target audience as possible to do two things:
- Acquire prospects/customers directly.
- Gain exposure.
- Social selling, like SEA, is about setting a budget for your marketing campaign.
Inbound Marketing
Unlike outbound marketing, inbound marketing is about engaging consumers by providing value from content creation. There are two types of channels through which you can do inbound marketing.
SEO: the king of inexpensive engagement
SEO (Search Engine Optimization) is the practice of digital marketing, which is about creating and optimizing a website and its content to achieve better search engine rankings in order to attract visitors “naturally” (without advertising). Improving natural link mass should be a priority for attracting visitors through this channel. The advantage of SEO is that it offers two things:
Visitors in “search” mode are actually interested in what you offer.
Lower acquisition cost compared to advertising.
SMO: The King of Branding
SMO (Search Media Optimization) is a type of marketing that is all about attracting traffic to your blog posts through social media content creation. It is a very effective channel to promote your image (branding) in the community.