If marketing goals are to help drive businesses on a massive scale, shaping the perception of brands, while driving growth, then the goal of marketing technologies is to assist marketing teams in achieving their goals or objectives.
Marketing technology, also known as martech, describes the systems and tools that help marketers better engage with customers. The technology is mostly used to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers’ time to focus on the creative and strategic sides of their profession.
The sector has grown substantially since it was first identified as a separate industry in 2011. At that time, the number of major suppliers to Martech was about 150; in 2018 this figure was around 7000.
What Are The Benefits Of Using Marketing Technologies?
Marketing software takes over behind-the-scenes business processes that would otherwise be handled by humans. Marketing technologies help marketing teams bring their strategy to life without taking up their resources and headspace. Marktech works best when you have an established audience and a nurturing strategy you want to put in place, but it is also an effective way to attract new customers and generate leads.
Every client matters. But if you’re a businessman, it’s difficult to create a one-off campaign each time you need to talk to them. Marketing automation helps you keep the conversation going, so you can enhance those customer relationships — and your business.
What Do Marketing Technologies Do?
Marketing technology has made a lot of things easier and more effective, and we will consider what exactly the benefits are:
1. It helps you know customers’ needs
Understanding what your customers want makes your interactions with them richer – and more profitable. Research indicates 80% of customers are more likely to make a purchase when brands offer personalized experiences. Besides that, personalization helps drive customer loyalty.
2. It lets you market smarter
There is a wide range of marketing tools that allow marketers to implement complex strategies. For instance, marketing software development by Sumatosoft not only lets you plan, implement, analyze marketing campaigns performance, but it also provides target audiences with engaging and unique, personalized journeys.
The idea behind any business is to regularly deliver value to a customer throughout time. Marketing automation (combined with your strategy) allows you to achieve better contacts while complicating your campaigns because it gives you the ability to send tailor-made messages to different segments of your audience based on specific actions customers take – or don’t take.
3. It allows your team to focus on higher-level tasks
Automation solutions are becoming more common in digital marketing, helping marketers be more efficient. And by automating some of the manual, repetitive tasks that they normally have to do on their own, they’re able to focus on the more rewarding aspects of their work and the strategic side of lead generation and customer retention.
When your team automatically schedules and sends out marketing messages, for example, you can focus on other important tasks, such as in-depth customer relationship building.
4. It saves you time and resources
Martech can help you save time, enhance interactions, optimize your marketing and increase your revenue by automating workflows. It gives your customers personalized attention with thoughtful, authentic messages that sound like you’re texting a friend, whether you have a hundred fans or millions of them.
Main Types Of Marketing Technology
Marketing technology is a way to promote your products or services more efficiently and meaningfully. It takes over repetitive tasks that you or your team would usually do manually, decreasing the guesswork and data analysis on your part. Above all, marketing automation can save you time and money, allowing you to market smarter based on what your customers want.
What kind of business you run determines which technologies you may find useful, and how they should be organized. A core difference is whether your business sells its products or services to consumers (B2C) or businesses (B2B). B2C and B2B marketers will use different channels and methods to attract customers, and, consequently, will have different technology needs.
When compiling a set of marketing technologies, it’s important to know which technologies are needed, and should be implemented first. Both B2C and B2B marketers should consider the following technologies:
1. Advertising
Advertising technology allows you to reach an audience that would otherwise be inaccessible. This could be through Google search ads, remarketing ads through Facebook, or targeting a specific job title on LinkedIn.
2. Analytics
A mathematical discipline that looks for patterns in your marketing data to broaden practical knowledge that you can use in your marketing strategy to enhance marketing effectiveness. Analytics uses statistics, predictive modeling, and machine learning to uncover ideas and answer questions. In the digital age, analytics is a determining factor for understanding marketing impact and anticipating marketing trends, user behavior, and improving the user experience (UX) to boost sales.
Here are a few of the things you can do with marketing analytics:
- You can turn raw marketing data into an action plan and make the most of your marketing effort.
- Analytics allows you to go a step further and compare your data sets with each other.
- Marketing analytics allows you to measure your progress, and it helps you figure out where the problem might be if progress isn’t coming as quickly as you’d like.
In Kanda, Big Data Consulting and Analytics Services provide different techniques to help companies derive actionable insights and use them to direct marketing efforts towards what works and away from what doesn’t. Visit website to know more.
3. Content Management
Marketers generate content to sell their products or services. But, if the organization is unable to find or distribute marketing material promptly, those assets (and the opportunities they can create) will be wasted. That’s why an effective digital asset management system is key to deriving value from your branded content.
4. CRM (Customer Relationship Management)
As your business grows, so does the amount of customer data you have to monitor. And with so much data to sift through across multiple campaigns and channels, it can be difficult to know what to do with that information. That’s where the CRM system comes in.
A customer relationship management system organizes your knowledge about your customers, saving you all sorts of time and effort.
That way, you can target your audience with campaigns more relevant to their wants and needs, increasing the results.
5. Social Media
The more you put yourself out there on social media, the easier it is for people to get to know you. Over 2 billion people use social media. That’s why it’s critical to stay active on social media. There is a wide range of different ways that social media operations can be optimized using technology.
Although I have described these five separately, they are actually synergistic. Search ads by themselves are not as effective as search ads with social media promotion, and all are tracked in a marketing automation system and integrated with your CRM.
Leverage The Power Of Marketing Technology
No matter what business you run, it’s easy to customize marketing automation for any situation. Once you’ve defined your goals, created your messaging, and have decided on the factors that will affect your workflow, you can start developing strong relationships with your audience.