Over the previous few years, both consumers and marketers have witnessed a substantial increase in video content. Wondering what this trend looks like in practice?
Hubspot recently released research that sheds light on the critical figures. Video is now used by 85 percent of businesspeople, up from 61 percent just five years ago. The fact that 99 percent of individuals, who use video content, is maybe the most important statistic for marketers. The outcomes speak for themselves once the video has been deployed.
Keeping things simple, if you make proper use of the media, things can change dramatically. Video can elevate a brand’s voice to new heights, but it’s not an easy medium to master. You’ll need to tread carefully if you want to get the most out of your video strategy.
Here are a few crucial points to work on when performing video marketing as a small business:
1. Capitalize on Existing Video Platforms
Video-embedded banner advertising is becoming more popular. One of the greatest places for your video content is on platforms that specialize in videos. A few examples are YouTube, Snapchat, Hulu, Tik Tok, and others. Users are more likely to respond to what they see if they can easily transition from watching their favorite content to seeing well-curated adverts.
YouTube Ads, according to experts, are the new “blue ocean”. It is a location where marketers can expect to earn four to five times their average ROI. Consumers on sites like YouTube are already looking for video content. So, now it’s totally up to you how to provide it.
Rather than waiting for such clients to find your videos on their own, you can target them directly through YouTube’s ad network.
2. Deliver Quality Before Quantity
It’s tempting to dive in headfirst when there’s so much optimism about the future of video. However, it’s vital to remember that people are already inundated with more films than they could possibly watch in their whole lives. If you want to be heard above the din, you’ll need to create high-quality video content.
Although Hootsuite provides a useful guide for determining which video formats and qualities work best for each platform. Your search for amazing content must go beyond orientation and pixels. Make videos that you would want to see and that people would remember after they have seen them.
3. Demonstrate Your Product
It’s one thing to tell someone they should make fantastic films. And it’s quite another to really show them how. The first step is to create videos that have basic respect for their audience. Consumers understand the value of their time and attention to you, so your content must earn it.
According to consumer insights firm Kantar, over 70% of individuals believe commercials are more obtrusive now than they were three years ago. Your video should flow smoothly with the rest of the content. Also, it should never be used to promote a specific product.
Instead, it is highly recommended to stress the value of whatever product you sell. Also, don’t forget some of its important features. For example, if you are selling the luxury box for a specific perfume, talk about the characteristics making this box luxury. Tell your viewers how it will look when placed on your beautiful dresser. Instead, show them some ideas to impress.
You can expect customers to make the connections.
4. Be a Storyteller
Lean heavily into the storytelling part of things. Especially, if you can secure content on a platform that promotes long-form content. Consumers are eager to respond to the video. It is possibly the best-suited of all marketing media for storytelling.
According to a University of West Alabama study, 55 percent of customers who like a brand’s story are willing to buy. All of the information you want to convey via video material may be shaped into a story.
Do you want to share product specifications? Incorporate them into the product’s conceptualization and development story. Do you want to publicize a new discount? Demonstrate what went into achieving that price reduction. Customers will notice and respond to your efforts, resulting in a significant return on investment.
5. Follow The Three Big “E”s
If everything else fails, stick to these three simple rules: engage, educate, and energize. By putting your video material in the right place at the right time, you can ensure that your target audience is exactly who and where you want them to be.
You educate them with well-written, aesthetically presented content. A content that provides knowledge that is relevant to them. Most significantly, you energize them to connect with your brand, even more, resulting in a new commercial partnership.
6. Don’t Take Yourself Seriously
Yes, being the star of the show can be difficult. So, if you need to relax with a PBR or a container of Nutella, go ahead and do it. Whatever it takes to loosen up.
Create a lighthearted, joyful shooting environment. Take solace in the knowledge that you have several chances to get it properly. Try not to get disheartened if you feel uncomfortable at first. Have and enjoy a good time!
7. Distribution
Although getting your film in front of the correct audience is the final stage in the video marketing process. Well, it is not one to be taken lightly.
Treat your video like any other significant piece of content you’re promoting. Even if you don’t have a lot of money to distribute your movie broadly, the options are countless. There are still strategies you can use to ensure it reaches the proper audience.
8. Testing & Optimization
“Implement, test, and track your progress” should be your biggest rule. This should be your slogan after you’ve gone to all the aspects of making a film to guarantee it’s as successful as possible.
You can do this by conducting a simple A/B test on your site with video. You might also try alternative thumbnails or compare the performance of short and long videos. By testing and tweaking your video, you may unlock a vast amount of potential.
Conclusion
The number of choices for marketing your work grows every day in a thriving digital ecosystem. While social media still reigns supreme, the amount of video content produced for advertising purposes has drastically increased. From young businesses to well-established exhibit companies Las Vegas, video marketing never goes out of success rules set.
As a result, video marketing is an effective strategy to boost sales of a specific product or service. Even if your business is small and in its growing phase, video marketing can bring sufficient traffic to your website. Fortunately, if you properly follow the above guide, you may easily include this strategy in your existing marketing initiatives.