It’s 2022 and social media is still one of the crucial marketing tools for every business or content creator. A proper social media presence can bring in followers who can be converted into customers. With social media user numbers expected to rise up to 4.41 billion by 2025, it’s no wonder that it lures marketers with promises of endless possibilities.
When done correctly, social media channels offer great returns for little to no investment. Most people train for social media marketing but we believe that with a creative spark and strong willpower anyone can make it big by successfully promoting content.
If you are looking to successfully promote content across all of your social media channels, look no further as we are going to share some tips to help you out.
Different Strategies for Different Channels
We all know that Instagram users crave awesome visuals and Facebook focuses more on text posts. So, the keyword here is adaptability. When you are hatching ideas for content, always think of where you want to post and whether it would succeed on that platform.
Here are our suggestions about where your content should be promoted:
When you think of Facebook, the first thing that comes to mind is the share option. Your main goal on Facebook is to incentivize your followers to click that share button and that can only be done by posting quality content. Think of fun ways that will spark curiosity with interesting captions or utilize the story quizzes so that your content is talked about.
Twitter users look forquick news fixes and regular updates regarding your brand, products, or services. You can always spark communication and scoop up inspiration for your content right from Twitter’s reply section.
You took one of the best snaps and you are looking to post it? Go for Instagram. Instagram’s young demographic loves stunning visuals and responds better to images rather than text. Apart from your regular creative content, provide your followers with behind-the-scenes sneak peeks and a little glimpse of the content creation process.
Take Advantage of Social Media Tools
The number one leverage social media offers is the variety of analytic tools that can aid your content creation and promotion. Experts with the proper know-how always look for tools that will bring more value to their brand and content. Given the value of these tools, there might be some misconceptions in regard to the pricing, but most of them come free.
For example, you can take a look at some free Instagram tools such as an engagement rate calculator, profile analyzer, and hashtag generator to help you improve your Instagram strategy.
Once you are equipped with proper analytic tools and you have a clear idea of what works and what doesn’t, it’s time to spread the word to the whole world.
The Schedule is Key
It’s really important that you develop a posting schedule. Content should be posted regularly so that the chances of success are maximized. Some sources state that there is a “right time” for posting content. For example Instagram: 11 am through 2 pm Monday To Friday, Facebook: 9 am and 1 pm every Tuesday, Wednesday and Friday
Cross-Promote
Make sure that all of your social media channels provide your audience with links to your other accounts to get more traffic flowing from all directions. Update your bios with quick catchy captions and provide them with links that will transfer them from the blogs of Facebook to the stunning visual land of your Instagram account.
Call to Action
A call to action is a great way to make your audience engage with your content, which of course will bring more people in. Call to action can be done by engaging with the audience and asking them questions, starting a raffle or a giveaway, or simply building anticipation for the next post. By doing this, your followers will always ask what’s next in-store and will keep pressing that refresh button over and over again.
Collabs
Start a collab with an influencer and get new traffic both ways. Connecting with influencers isn’t that hard as they will also look to promote their content on different social media channels. Establish your goals and devise a plan on how you are going to work together to get the most out of your content.
Final thoughts
Successful promotion is within reach when you have the right tools at your disposal. Anyone with the proper knowledge and insight provided by tools can promote content successfully. Having said that, we hope that our article will help you on your promotion journey.