Search Engine Optimization has become one of the most popular marketing strategies. That’s for a reason. SEO can help business owners give their businesses the exposure it deserves. It is also an affordable digital marketing strategy. So many business owners are currently working with various SEO companies such as SEO 4 Melbourne to help them implement SEO strategies and enjoy its amazing benefits.
But before you go ahead and start implementing SEO strategies in your business, you need to understand its pros and cons. In this article, we discuss the pros and cons of SEO. Let’s delve into them.
The Pros
1. SEO exposes your business to people who are looking for an answer
One of the key reasons why consumers use the internet, especially search engines such as Google, is to get an answer to their issues, problems, or concerns. In the process of searching for a solution, they click on multiple links that they find on the internet.
When Search Engine Results Page [SERPs] are returned, a significant percentage of the web users will click on the first items on the results list.
2. SEO can generate traffic that has a high chance of conversion
Using the right type of SEO can generate traffic and lead to conversion. According to the Search Engine Journal report, leads generated by SEO can reach up to a 15% close rate, which is more than the 1.7% close rate, which can be generated from email marketing.
3. Search engine optimization can help your business to grow
The internet is such a massive place, and it can make your business grow if you have an excellent online presence with your website and various social media channels. SEO plays a critical role in getting a significant online presence. When you use the right type of SEO, it can allow your business to increase visibility to the customers who use search engines such as Google to search for a business.
4. SEO can make you gain authority in your niche
If you use the right type of SEO, have a strong presence, and have incredible content for your site, you can easily get a good ranking position based on the keyword in search engines. After getting a high ranking, you can then set up yourself as an authority in your niche, and develop the trust of your target audience. This can lead to conversion, and ultimately, improved sales.
The cons
1. SEO results take time
One of the most visible setbacks of using SEO for a business, especially if you use the wrong type of SEO, is that it can be very slow when it comes to generating reliable results. For digital marketing to succeed, it has to get a good presence in search results. If you want quick results from your campaign, SEO might not be the best option.
2. SEO takes time to get ROI
Since SEO can take time to generate significant results, it will definitely take longer to get a good Return on Investment [ROI]. This may not be good for small businesses that require a considerable amount of revenues in the shortest term, to use as funds to sustain the business’ operations.