You may be surprised to find your search rankings fall to the second page a few months after making it to the top. You learn that SEO takes time to build up, but did you also know that it should be done continuously?
Here are 5 explanations for this.
Competitors Can Catch Up
The competition is one of the reasons why you should hire a competent SEO Central Coast to reach the top or maintain pole position.
Everyday there are new websites, businesses and brands that strive to be on the front page results of major search engines such as Google, and they will likely target the same keywords you have. If you don’t update your page, add new content or add the relevant keywords and backlinks then there’s a high chance that your site will be overtaken.
Businesses and Products Can Change
If there’s anything the pandemic has taught us is that we need to be flexible and adapt in order to survive, and SEO is no different.
Brands can move on from their major products and offer something that caters to the new shifts. You might discover a new market, or a new type of audience that might be interested in what you have to offer.
Every change should correspond to new online content, whether updating your product line or announcing a new service, for example. The best way to do this is to hire a SEO Newcastle firm, and one that understands your niche.
User Behavior Can Change
It’s not only businesses that can change- people on the internet may have developed new ways on how they discover products and services.
A good SEO Geelong firm will recommend you check for new keywords regularly, since it usually changes. A particular keyword could be very popular for now, but then you shouldn’t be content to leave it as is- do your research on keywords and search trends and adjust accordingly.
Keywords can become obsolete too, and phrases that work now could be replaced by others in the future. Today’s search terms are more organic- they take the form of whole sentences.
You Can Get Left Behind
In general, SEO practices are recommended on a regular basis so you can continue to be relevant. Whether it’s adding new content in the form of how to’s, tutorials or explainer videos, or linking together pages so people can spend a longer time on your website, you shouldn’t stop this process.
Search Algorithms Can Change
Lastly, the search algorithms themselves can change to accommodate new user behavior. Google and the others constantly update as thousands of websites are vying for that coveted top spot.
Furthermore, these engines keep a close eye on websites that perform unscrupulous practices, such as keyword stuffing and simply adding content without meaning. In order to make the search results relevant, these engines weed them out in favor of useful articles and videos that answer the users’ question.
By keeping a close eye on your site’s SEO performance you can stay on top and get the lion’s share in traffic and revenue.