The floral industry, just like other brick-and-mortar shops have certainly benefited from having a digital version, or an e-commerce site.
In a world where more than 50 percent of shoppers go on their mobile phones, it would be unwise to not maximize the potential of setting up an online shop. Indeed, there are several advantages your business can take when you give your customers a way to order flowers on the internet.
More Flowers Sold
Interested customers had more time to browse through any available offering as compared to browsing on a physical store. Without needing help from an employee or the owner, buyers could see all selections and prices, thus gaining a more informed decision. Bouquets, party flowers and wedding arrangements were viewed more conveniently on a sitemap like this where people could customize and see how the product looked before clicking on the “buy” button.
An “always open” business model allowed floral shops to thrive well after their physical shops were closed for the day. Online, customers could browse through the products, place their order and wait for the flowers to be delivered or pick them up at an assigned time. The floral industry saw a dramatic increase in sales revenue and profits the moment they signed up for e-commerce.
Having data on which flowers or arrangement worked best has allowed floral shops to target customers who were looking for the exact same thing. More importantly, these shops could now create campaigns, discounts or special deals on their best-selling items so they could turn in a profit. A quick email linking to a promotional item later, and the shop now had a few more dozen orders to fill out.
Going beyond e-commerce, the floral industry took to social media and gained more followers by posting attractive content, promo codes and other marketing material. Relationships were built and floral design trends caught the imagination of future clients. Not only did the floral industry become relevant again, but they also reached a new level of sales and profitability.