Email continues to reign the digital marketing space, with active email accounts hitting 5.6 billion this 2019, and 93% of BDB marketers still using email for content distribution.
With these numbers in mind, you decide to up your email marketing strategies. But despite the previous email campaigns you’ve launched, you’re still not closer to your goals.
There could be a million reasons for this, but one reason could be the quality of your mailing list. Particularly, the invalid email ads on your list.
You can try to cleanse your mailing list on your own, or you can choose the smarter option – an email verification service.
If you want to learn more about what an email verification service can do for your business, this post’s for you! Stick around as we go over the 8 reasons why email verification is a vital part of your email marketing.
But first, what is email marketing verification?
Email verification in a nutshell
Email verification is the process of verifying the validity and accuracy of an email address and removing the invalid ones from the list.
Here are some examples of invalid email addresses:
Why You Need An Email Verification Service
1. Reduce your bounce rates
Your bounce rates will rise when you keep sending your emails to invalid email addresses. If this happens, you can expect a warning from your Email Service Provider (ESP) asking you to improve your email list. In worst-case scenarios, they can even suspend or ban your account.
The best way to avoid this? Verify your mailing list and remove those pesky invalid emails. You can also rest easy knowing your sender’s credibility stays topnotch.
2. Keep your deliverability rate in a positive range
What’s worse than getting labeled as spam? Working on your best email content, only to know it’s not delivered! As long as the invalid emails remain on your list, your deliverability will suffer. Your ISP might also classify you as a spammer.
If this happens, everyone on your email list is affected. Most of the emails you send in the future get sent straight to the spam folder of your recipients.
And this is something you shouldn’t underestimate. After all, who in the world checks their spam folder every time?
In the end, you disappear from your recipient’s memories and end up saying goodbye to your email marketing plans.
3. Filter out qualified leads to your database
You’ve launched a free ebook to capture more email ads for your mailing list. But, you want to ensure no invalid email ads make it to your list.
This is where real-time email verification comes helpful.
With the real-time API from your email verification service integrated into your website, your potential leads can receive real-time alerts if they had entered an invalid email address. Something like this:
4. Save money
Every email sent is marketing dollars spent. If you keep sending to invalid or ghost email ads, then you’re throwing money away and waiting for results that would never come.
Remember, “quantity over quality.” You may be sending fewer emails this time, but you’re now sending emails to well-targeted recipients.
Plus, when you’re sending fewer emails, you reduce your spending budget with emails while you double your profit. This helps you get the most out of your resources/investments, like your ESP subscription.
5. Achieve double ROI
When you send out emails to a well-targeted email list, you create equilibrium between your costs and revenue. That’s a good indicator that your email marketing is working best.
Because the people at the receiving end are actually interested or are in need of your product, they’re likely to purchase through your provided link or participate in whatever event you’re promoting in email.
Who knows? You might even achieve more than what you anticipated, all because you decided to clean your email list.
6. Purge your email list from complainers
Aside from invalid email ads, complainers should be on your lookout list too. These are recipients who keep sending your emails to the spam folder. Either they find your content irrelevant, or they just feel like being evil.
Whatever their reason, it’s still affecting your sender and domain reputation score. You want to avoid that, and the best way to do that is to purge your email list through bulk email verification.
You just upload your list in the email verifier of your choice, and the service will handle the rest for you. Once done, it would send you the “clean” list, and you can update your email list in your ESP.
7. Improve customer engagement
Since you won’t have to filter your inbox for complaints from unqualified leads, you and/or your team can focus on responding to inquiries, clarifications, or other emails from your potential customers.
In the long run, you improve the customer satisfaction department of your business. You can use their feedback, choices, and preferences to better shape your drafts for your next emails. That’s extremely helpful when writing adversarial emails.
8. Accumulate accurate email campaign data
Your data from previous email campaigns can make or break your next campaigns, so it’s important that these data remain actionable. A verified email list can help you achieve just that.
For example, you sent an email promoting your free webinar, but you saw your open rates are still low. Because you know the invalid ones are already filtered out, you can accurately trace the roots of the situation.
In this example, you may trace the root cause to your headlines, lack of personalization in your content, or your sending schedule.
Email verification – your key to a successful email campaign
You’ve spent the time to craft the best content for your readers, so don’t let it go to waste just because of some invalid email addresses in your list.
Verify your mailing list now and enjoy quality leads, a striking sender reputation, better engagement rate, and best of all, a continuous doubled ROI!