With so many marketing avenues to choose from, it can be difficult to know which one will work for your marketing agency. Will SEO enable you to hit the jackpot? Is Social Media really the best avenue for me? How far will content marketing get me? Well, for us, PPC is our top performing marketing channel, enabling us to reach audiences at a wider scale. Here, our Essex PPC experts have shed their insight into the marketing method!
It Increases Sales
PPC otherwise referred to as pay-per-click is known to increase sales which could be a massive bonus for your digital marketing agency. It begins with a person searching for your product, or in this case, service. Your pay-per-click advertisement is focused on your target audience, which, in this instance, perfectly matches the person searching for “marketing agencies”. Once the individual has clicked onto your ad, they are likely to make a purchase as your solutions fit their needs.
Boost Website Traffic
In addition to increasing sales, PPC also helps to boost website traffic, enhancing the chance of your brand being seen from the hundreds of users searching for a service similar to one that you offer. PPC is a great way to reach out to your audience, as you can construct your advertisements exactly how you wish, meaning that you aren’t stuck with something that may or may not be beneficial to your business.
Control Your Marketing Costs
Unlike other forms of marketing, pay-per-click makes it easy to keep track of your marketing spend, helping to ensure that you don’t spend over or under your budget. It’s essentially a “pay as you go” form of marketing which enables you to switch the ads on and off at any time. This means that you can let your ads run for months on end before finally clicking pause or for a shorter period of time if you are running a limited time only offer or promotion.
Remarketing Is Key
In some cases, an individual will click onto your website but not take any immediate action, which is where remarketing comes in. With Google Ads and PPC, you can remarket to those who have already expressed an interest in your products, service or offering, making it easier to reach out to them again. The next time around, they’re more likely to click onto your ad and take the required action as they have already seen it before.
Whilst researching the best PPC strategy for you can be time consuming, the rest is straightforward. Once you understand the key terms you want to target, all you need is the relevant text to set up your ads. Again, depending on the number and variety of your ads, this can take a while, but once they are put live, you will see results almost instantly. It’s a win-win!
There are a number of different ways your marketing agency can benefit from PPC, not least the opportunity to target users from a safe distance. What’s your marketing agencies secret ingredient?