SEO – local or national – should be treated as an integral part of your brand website, especially if you are looking at increasing organic traffic to your site. Here are some hard-hitting facts about SEO-
- 61% marketers are focussing on enhancing SEO for organic presence.
- When done in an optimized manner, SEO’s conversion rate is almost 14.6%.
- The SEO industry is all set to touch $80 billion by 2020.
Here are five top ways of boosting your online presence by organic SEO Services:
- Focus on the content quality
Google is the world’s biggest search engine with about 79% market share. And Google places a lot of focus on the quality of the content featured on websites. The content on your site needs to be relevant. There is no substitute for this. Ensure the right mix of textual contents – blogs, articles and write-ups – with images, pictures, videos and other multimedia tools. Keywords lie at the centre of SEO – ensure that you choose the right keywords and phrases; use multiple keyword phrases only when relevant; decide on the correct placement of the keywords; Use longtail keywords – 50% of all search queries are usually four word long or more – and above all ensure that the content layout is in accordance with Google algorithms for optimizing your site for SEO.
- Do not ignore link building
Google places a lot of emphasis on link building, especially after an update this year. Links to other credible sites and backlinks from reputed and authoritative sites help a lot when it comes to increasing organic traffic to your brand. Including links within the text is a better option and try to link using linking keywords.
- Updating content on a regular basis
This tactic is also a search-engine friendly tactics. Keep adding fresh content as the search engine loves sites that are dynamically changing the content. You can also tweak the old contents appropriately and reload. In fact, search engines adore client reviews and feedbacks. So, you could include positive brand reviews in your SEO Strategy – ask your customers direct to upload their reviews or email in their feedback for your marketing team to do so.
- Use videos
The conversion ratio for sites using videos is 4.8% whereas for the ones that do not use videos, it is a mere 2.9%. Videos are loved not only by human beings but also by the crawlers. Using videos on your home page increases the chance of the page being on the first page of the search results by almost 53%. That is incredible and reason enough to include it in your SEO strategy. It surely adds to enhancing your customers’ experience on your site.
- Make your website mobile-friendly
This is one of the demands of the modern-day marketing world. If your brand website is not mobile optimized which means that it does not open on your smartphone readily and in a proper manner, you will lose out on customers. Not only do your customers want you to have a mobile-friendly site, even search engines love sites that are responsive and optimized for smartphones.