Despite having a good IP Geolocation API, certain things and obstacles can stop you from getting the most out of your API. In this article, we will be addressing these drawbacks and at the same time hand out tips to help you enjoy the full benefits of your API.
Many organizations find it quite challenging to maintain an IP geolocation database. This is mostly as a result of the ever-increasing number of false data from users across the world.
Bear in mind that adding IP geolocation to a publication can also put users at risk. Due to this reason, users often rely on VPNs not to indicate their exact geographical position. Users sometimes rely on VPNs and false information to access certain content or information.
Effects of false and inaccurate IP geolocation data
Difficulty accessing content
By inputting false or inaccurate information into the IP geolocation database, users may be restricted from accessing contents that are specific to their location.
Reduced User experience and satisfaction
A user who fills in fake information or uses a VPN will have a poor user experience. This is because the system may give out information, currency, or language based on the details on the IP geolocation database.
Bad marketing with the wrong target audience
With false information in your database, you may tend to lose track of your target audience. You may end up sending offers and information to the wrong set of users. This can lead to an unproductive marketing strategy.
Bad Company Choices
If your organization relies on its data from the IP geolocation database to make company decisions, then you may have a huge problem. False and unreliable information from your location detector IP can lead you into making bad decisions that may negatively affect your company or organization.
False and misleading Attribution
Users may experience multiple cases of false attribution of location for events and happenings being tracked on the website.
Tips For Improving IP geolocation database accuracy
1. Double check on accuracy claims
Paying attention to claims on accuracy is a great tip to spot the difference in accuracy between IP geolocation providers and databases. Services mostly differ in accuracy across different levels of geolocation. Always have it in mind that the city level accuracy is mostly less accurate than that of a state or country as the latter requires less precision.
2. Keep track of coverage offered by different providers.
Pay close attention to the IP address for any given location. Make sure to identify the percentage of IP addresses covered by service providers in that location.
3. Pay attention to default locations
Many IP geolocation service platforms use default locations by setting out a general location in any geolocation. This leads to inaccuracies as it makes it very difficult to pinpoint the exact location of a device.
The inaccuracy of IP geolocation databases is a common issue faced by companies and organizations around the world. Storing the location of your users can be difficult especially when given false information due to the use of VPNs or other location masking tools. The tips given in this article will go a long way to help reduce the inaccuracies and help you to get the most out of your IP geolocation API.