Starting an online business is now easier than ever, and if you want something that’s low maintenance and requires only a small capital then selling t-shirts definitely fit the bill.
For those starting from scratch, here’s a quick guide to starting a t-shirt business online.
Procure the Sourcing and Printing Platform
In a t-shirt business there are two things you need to think about- where will you get the blank t-shirts; and two, the printing equipment.
Quality is absolutely essential if you want repeat customers. Don’t sacrifice quality over profit as you’ll most likely crash and get replaced with others. Some of the factors you’ll need to consider when picking the right shirt source include material, softness, size and fit. You should also get some samples before you sign on with the company.
The same goes for printing equipment and colors- don’t hesitate to spend a bit more so you can churn out great t-shirts people will love to wear and show off to their friends.
Create an Online Store
Online businesses are better off when they have their own platforms. You can advertise on other marketplaces but you’ll want to have your own website.
You’ll also want to have the tools and the tech to set up a t-shirt store, where people can browse through designs or come up with their own. You can turn to a print on demand software, such as the one merchscale.com uses and go from there.
Show Off Your Brand and Advertise
Once you have the source and the site, it’s time to advertise your business. There are a lot of platforms to choose from, and you’ll want to touch upon all of them eventually as you grow. Social media and SEO are good starting points, and as your brand expands you can delve on other platforms such as YouTube and others.
