There’s no shortage of innovation within the crypto industry and blockchain technology in general. Some of the latest and most exciting projects out there today are being headed by celebrities who have already made a huge impact in other industries and are bringing their experience and creativity to crypto.
Bob Dylan’s NFT Project to Support Artists and Creators
Renowned American singer-songwriter Bob Dylan has thrown his hat into the NFT arena with an ambitious project intended to empower artists with new opportunities to leverage existing properties. The project, called Snowcrash, is being undertaken by Dylan in cooperation with his son, Jesse Dylan, along with Walter De Brouwer and Jeff Rosen.
The platform will run on the Solana blockchain, with NFTs including both new digital assets and virtual experiences centered around already-created properties. At this time, the project still hasn’t launched, but they do have a website where any interested artists or creators can join their waitlist. The project also has the support of Sony Music Entertainment and UMG, so it could become a major player in the music industry NFTs.
Soulja Boy SafeMoon Scheme Takes a Dire Turn
Not every celebrity crypto story has a happy ending. Soulja Boy, along with other celebrities like Lil Yachty and Jake Paul, is facing a class-action lawsuit over an alleged crypto scheme. The supposed pump and dump scheme came to its conclusion when the value of SafeMoon dropped by over 80 percent on December 31, 2021.
The filers of the class-action lawsuit alleging that Soulja Boy and other celebrities had promoted SafeMoon during the pump phase, receiving tokens in return. The claimants highlight what they allege to be misleading statements from the celebrities, whose endorsements were seen as significantly increasing the value of the SafeMoon tokens.
John Legend NFT Platform Focuses on Accessibility
Famous musician John Legend is developing an NFT platform geared towards music and musicians. The platform, called OurSong, will implement NFTs as proof of ownership for music, rather than the image NFTs that make up the majority of collections at this time.
Legend has stated that he intends to make OurSong a truly accessible and equitable platform. The NFTs themselves will be called Vibes, with musicians having full control over their collections. There are also a variety of social features planned for the platform, including virtual chatrooms and clubs. There are some platforms like the Immediate Edge trading app which are sometimes associated with NFTs, but this is not the case.
Reese Witherspoon Tackles NFT Adaptations
Actress Reese Witherspoon has partnered with the NFT collection World of Women to begin producing TV and film adaptations of their NFTs. Witherspoon says that the projects are planned to include both scripted and unscripted content based on the World of Women NFT collection.
The projects will be carried out under the banner of Witherspoon’s media company, Hello Sunshine. The World of Women NFT collection seeks to establish that NFTs and other blockchain technology is a space for women as well, with the project bringing in over $40 million in its first two weeks.
Gwyneth Paltrow’s Ambitious Crypto Group
Gwyneth Paltrow is one of many founding members of BFF, a crypto resource project geared towards breaking the established image of who cryptocurrencies, NFTs, and other blockchain projects are for. With the industry dominated by men, BFF seeks to provide a space for women and non-binary people to get into crypto.
Other key founding members include Tyra Banks, Jennifer Hyman, and Mila Kunis. The website features numerous educational materials on crypto, Web3.0, NFTs, and other topics. It also serves as a hub for individuals to communicate without the more conventional atmosphere that many crypto communities have that is often off-putting to newcomers.
