We are in 2020 today, and people prefer shortcuts over the long process. They don’t want the efforts and are running behind instant results, without much wait. In this circumstance, PPC advertising companies has become the heartbeat of online marketing.
2019 has been declared as the revolutionary year for PPC marketing. And as per the year of 2020, paid searching is still the topper of the class. So I thought this is the time to introduce you with the top 5 PPC trends you should know.
Probably the biggest trend in the on-going year of 2020 is automation – the use of artificial intelligence and machine learning to automate the tasks without using manual labour. By the year 2021, the global automation industry is predicted to expand more rapidly and generate approx. $ 238 billion. The market size will be increased from 71.5% to 83% by 2021.
Some global research has suggested that automation will be used by the PPC experts to calculate the best strategy to complete different goals, enhance CPC by looking for ad auctions. It also identifies performance issues within an account, dynamically generate ads based on user behaviour and website content, generates ad performance report automatically.
- Artificial Intelligence
This technology has proven the game-changer for the marketing industry. When it comes to PPC, AI helps marketers to create more effective and cost-saving ad campaigns. AI is useful to predict the CTR of future ads, calculate the impacts of ads on marketing, optimization of keywords, ads or campaigns, decide the bids that are likely to get maximum traffic. AI is the master of creating accurate target ads which improves the performance of your PPC campaigns.
- Customers over Keyword
According to the famous marketing strategists, 2020 and the following are not going to have the keyword trending year. Strategists have suggested that to reach to the customers, you must have to think and act like the customers. If you want to excel in Google marketing, you need to be customer-centric. Keywords will be no more impactful after the year of 2023.
- Video Ads
This is a growing trend in the PPC sector. Statistics have shown that in the year 2017, 75% of traffic comes from videos. This will grow and reach up to 82% by 2020. The video ads affect PPC by more and more information regarding the products and services could be provided within a short time. Short videos can be sent through social media, can be kept in social media stories, which can be seen thousands of people. By bumper machine features, a 6-seconds bumper ad can be made from logger videos. It is directly associated with PPC.
- YouTube over TV ads
TV ads are no longer considered as exclusive marketing media as the users of YouTube are higher among the age group of 20-30. And the trend is rising further. So, YouTube is considered as one of the rising trends of PPC.
These are the top 5 trends after several types of research. I can assure you that 100% success of your PPC on applying these.