Video marketing is no longer just a tool but represents a real mode of communication. Many people prefer watching a video over reading a text. If it is true that we are in the era of images and especially videos, you must include video marketing within your business strategy.
According to YouTube, users watch 1 billion hours of video on the platform every day. As you can see, it is not just a hypothesis that videos are preferred to many other types of content.
I myself use video marketing to promote content related to my profession. My work experience has brought me into contact with a large number of companies and entrepreneurs and I can tell you that many customers have turned to me precisely to find a way to grow their business thanks to this type of communication. Now, I’m investing in Artgrid for video footage, and if you’re interested, just use this Artgrid Discount Code to get free stock video footage (for 2 months).
Like? By making informative videos about themselves, their business and the products or services they offer. In this way they managed to attract more interested users. Why do all this? The question is legitimate. Because users quickly turn into potential customers and then into actual consumers.
However, making a video and publishing it is not enough nowadays for your users to find you.
What is video marketing?
We’ve talked about video so far, but what does it mean to set up a video marketing strategy? To understand the meaning of this technique we need to take a step further. In fact, we are not talking about any video that is disconnected from one another, but about an action plan designed at the table.
Video marketing is an important part of current web marketing strategies and is based on the creation of video content that is intended to promote and market a product or service. This branch of digital marketing has grown significantly in recent years. The increase is due to the explosion of mobile devices and the speed of the Internet that made it possible to stream videos anywhere and “on the fly”.
In fact, according to data collected by YouTube, more than 70% of video viewing time is done on mobile devices. Videos are a tool that allows the usability of contents in a more agile and immediate way.
Furthermore, seeing and hearing the person speaking puts users in a more favorable position and increases the degree of attention. It is undeniable that a video marketing strategy is now strictly necessary within every corporate web marketing campaign.
Why do video marketing for your business?
Just think about the fact that a third of total internet users account for the number of visitors to the YouTube platform. This figure denotes the fact that the catchment area that appreciates video content is very large. Google itself, speaking of the latest video trends, said that 6 out of 10 people prefer to view a video online rather than watch advertising on television. In fact, the videos on the web can be found both on the social media of a company but also on the website, with the advantage of being able to reach potential customers exactly where they are.