What is Direct Mail and Why is it Important

Direct mail marketing has been a form of marketing for dozens of years and it is still a powerful marketing form to generate new leads and increase a business. In fact, while most of marketing strategies are nowadays online with social media, direct mail solutions are still very much successful. Now, what are direct mail solutions, what is direct mail advertising, and do we think it’s important?

This is what we’ll discuss today. Whether you’re a CEO willing to attract new clients, a sales or marketing director that want to improve the business campaigns, or a senior team member that wants to get more leads, this article is for you.

What is Direct Mail Marketing?

First of all, direct mail marketing comes in different form and, therefore, it can end up being extremely powerful to attract a new audience and get new clients. Direct mail is different than the other common marketing solutions on. It consists of sending businesses brochures, catalogs, freebies, and other promotion material by postal mail.

The fact to send this material to them can attract them to your brand, to your products, and services.

Secondly, it is customary to add a promotional message and a call to action to your freebies or catalogs. For instance, if you have an online store, you will want to advertise your absolute best corporate gifts for clients with a call to action to purchase one of them. On the other hand, if you have a new cafe in town and you want to attract new clients, one possible direct mail solution is to send postcards around. In this case, the call to action could be a promotion such as “buy one get one free” or “come and enjoy our 50% discount”.

In short, using direct mail marketing to advertise your business can increase visibility, attract new leads, and ultimately drive offline and online sales.

Best Direct Mail Marketing Solutions

As mentioned previously, marketing nowadays is mostly online. However, when the traditional offline direct mail marketing is done right, you can attract many more leads and customers than with online advertisement.

Firstly, let’s take an example of a brand new clothing store in the city. A great way to attract clients to your brand would be to give freebies around like custom hats and custom key rings.

This would not only feel new customers valued but also show that you take care of them before and after purchase.

However, if you’ve just opened a coworking space for remote employees to work or for students to work, a custom notebook or bottle is a great way to start advertising your office. In fact, everyone needs a notebook and must remain hydrated, so why not taking this as an advantage to attract new customers.

In this case, a good call to action on each notebook would be “Come enjoy our fast internet for 50% less!” or “Work, study, and focus in our brand new modern coworking space in town!”. Needless to say, adding a freebie and a promotion to your marketing solution will certainly attract many clients.

To sum this up, out of all the marketing strategies, the direct mail one is a powerful solution to generate new sales, make the customers happy before purchase, and increase your Return On Investment over time.

Why is Direct Mail Marketing so Important?

Direct mail marketing is an important strategy to incorporate to your campaign. Most businesses use online advertisement and create beautiful videos. However, how many of them send freebies, free samples, and postal invitation to their audience to increase attraction and retention? Not a great percentage.

Direct mail marketing will help you grow your business, increase your offline marketing strategy, and also improve your reputation. Needless to say, this marketing solution can make much more for your business than you thought.

It’s important to note that a specific targeted audience must be chosen. The freebies and mail that is sent to customers must be relevant to them, which will translate to getting more sales in the long term.

Direct Mail Marketing – Our Conclusion

Now that you know what direct mail marketing is and how to apply it to your relevant clients, you should start thinking about your new moves. Get creative, create an appealing and compelling campaign with attractive calls to actions, and you should be good to go.

Moreover, it can end up being much more powerful than online marketing for various reasons. People still like receiving mail, let alone freebies and discounts at a new business! Take that opportunity to increase your offline visibility, reputation, and impress a new audience.

In conclusion, the importance of mail services is not only a powerful way to attract a new audience, but also to impress them, give the wow factor, and generate more sales and, therefore, more revenue.