The digital asset management or DAM system protects your digital assets. A DAM will allow you to store all your content in one central location. With the growing demand for quality content, businesses are working day and night to churn out content that sets apart their brand and reaches their potential customer. However, there is an even greater need for managing digital assets. What better way than to use a digital asset management solution?
DAM helps you create your company’s vast content library (photos, videos, music, documents, etc.) and manage it however you want. Organizations seek creativity and want to drive revenue while keeping their brand identity unique. A DAM solution can make that happen.
Depending on their use, DAM technology provides several benefits, but the following ten are universal.
A DAM platform works as a storage and management hub for digital assets. Here, users can access, search and update digital assets within an enterprise. It’s also feasible for users to distribute digital assets across various marketing channels and integrate them with automation tools. Marketing content needs to be updated constantly, and something new is always coming up. If you were to use a traditional hard drive or media-sharing tool with no guarantee of security, there is a risk of losing everything, but sharing content would disrupt the workflows. Among different DAM capabilities, the ability to organize and access content from anywhere is the ultimate need for most enterprises. A centralized location helps keep the content organized and accessible while eliminating the costs and risks associated with recreating or retrieving content.
Streamline content workflows
A DAM solution will enable you to update content across the platform, skipping the hassle of updating every content file individually. A DAM platform makes collecting feedback or approvals from team members or clients easier. Such linear and fast-paced workflows make the content creation environment agile and efficient by ensuring everyone has what they need. DAM solutions like Widen enable you to automate your content workflows and locate the specific version you’re looking for through their version control feature. You can also reduce the time spent on manually transferring or updating content files and instead invest that in content creation. DAM platforms are ideal for teams with multiple team members, especially those working remotely.
Integrate with martech tools
Integrating your content workflows with martech technology is feasible with DAM solutions. Everyone on your team is probably using multiple software or applications, and incorporating everyone’s work on one platform saves time and effort. It also ensures that every team member has authorized and secure access to the content library; everyone can access everything.
Enhance brand distribution
A DAM solution makes publishing approved content for your team and stakeholders’ use more manageable. Some DAM solutions have built-in tools for distributing content, whereas others allow for integrations with martech tools. Certain DAM platforms are also accessible via multiple devices, so your collaborators and external partners can access everything whenever they want.
Brand consistency is essential for ensuring your content and brand are recognizable by your potential customer across all platforms and channels. With a DAM solution, you can ensure that every collaborator on your team works with the same updated and on-brand content files. Since every team member would have access to one content library, content creators and marketers will save time and effort by avoiding outdated or poor-quality versions of content. A consistent track of your digital assets will ensure your brand’s public-facing content is up to par. Making the content library accessible for everyone on the team ensures brand advocacy to help establish your business in the market.
Repurposing content has never been easier
Since the DAM can store your entire content library, it saves time, effort, and resources when updating or repurposing your high-performing content. Repurposing content is not about reusing existing images, sales copy, videos, or other content files. It’s about reimagining your brand’s vision to serve a new type of customer. You can save time and resources by repurposing old content and investing that elsewhere.
As a team leader, business owner, or guy who does yearly audits, you can get insights into each content file’s version and access history with a DAM solution. With many collaborators on one project, it is ideal to overlook how they use the content and for what. Keeping a track record of these activities is crucial for auditing. Some DAM systems might lack the reporting and analytical technology required, which makes the difference. Analytical tools and content insights enable refreshing your content marketing strategies or organizing your workflows and system. With user data, you can gauge what to repurpose and what needs to be discarded or remade entirely.
Reduce content violation risks
DAM administrators can use governance and authorization tools to ensure which groups interact with their digital assets. Such features are useful for you to ensure not everyone has access to sensitive content. Some DAM solutions also give you the control to limit download allowance on certain content files. Furthermore, you can monitor the distribution of your files through watermarking and installing tracking software.
So much time, money, and resources go into creating digital assets. It makes sense to take suitable measures to keep your digital assets safe and away from threats. Content files stored on hard drives or across various cloud storage platforms are highly likely to be hacked or your security measures compromised. With a cloud-driven DAM solution, multi-factor security control systems will protect your digital assets. Furthermore, SSL encryption safeguards your files and allows you to monitor their access.
Reduce the use of redundant tools
Overlapping tools across various collaborators or departments waste time and effort. It also contributes to unnecessary expenses and creates an inconsistent workflow for your digital assets. By consolidating tools for storing and sharing content files, a DAM solution helps you save money and time maintains brand consistency and is manageable.
The need to come up with unique and exquisite ideas has driven businesses to create high-quality content consistently. While it is good for your business to keep the customer hooked, you need a good and secure DAM solution to ensure everything is safe and in your control. Going for a simple interface and affordability isn’t enough. Look for a wide range of search, security, and integration features to make your digital asset library safe and accessible.