These days, it’s not enough to have a well-designed website. You’ll need a well-oiled, automated marketing machine for tasks and other sales processes as well.
Why should you integrate automation as early as during website design? Take a look at the advantages you can get.
Personalize Your Website
Businesses assume that they only need one marketing message to all their audiences and site visitors, but they couldn’t be more mistaken.
A single company who sells products or services will have multiple demographics, and as such they will have to come up with marketing strategies that can answer different buying habits. The reason why sales funnels are important is because buyers may be on different stages during the buying process.
CTAs and offers shouldn’t be static and the same. Having that personalization helps when you have a marketing automation in place along with reputation management, which in turn solidifes the trust and relationship with the audience.
Customer and lead data, i.e., online behavior, occupation, demographics can be used to create customized landing pages and similar web content. You can even have a separate experience for anonymous visitors If you really want to maximize your marketing tactics.
For instance, a clothing and apparel store can help a visitor shop for leather jackets by making a splash page that shows all their available jackets for sale. The bottom line is that personalized shopping experiences make for a better customer relationship and turns that connection to more sales.
Sync Your Marketing Channels
Automated marketing can align your social media marketing, email marketing and web site traffic under one compact platform. From there, it’s just a matter of gathering data to come up with effective personalized campaigns.
Syncing your site along with your tools give you the convenience of completing a goal without having to work on several platforms.
The marketing automation trend will only get bigger from here on. Businesses should adapt as soon as possible so they won’t get left behind.