Are you somewhere in your life, stuck and confused about what career to set your mind into? Before you decide, let me remind you that we live under the strong influence of technology, so why not seek a creative tech role to brighten up your future? A job title that lets you use the complete potential of the Internet to connect with today’s tech-savvy customers? Then digital marketing can be an ideal career choice. Let me tell you why and how you can pursue a career in Digital Marketing.
Who is a Digital Marketer?
In today’s technology powered world, imagine you’ve got a product or service you need to sell by building customer awareness. The first thing you’d be advised is to build a brand and engage customers using digital/online platforms. Now, what if every business turned to digitalising their marketing activities in the same way. This gives rise to a set of professionals called- digital marketers.
Digital marketers possess the skill sets that are required to grab the attention of targeted online customers. Depending on the area and purpose of marketing, a digital marketer can take up a variety of niche job roles like Search Engine Optimisation Specialist, Online Content Developer, Social Media Marketer and more.
Are you up for a career in digital marketing? Why wait, check out these brilliant skills you need to hone.
1. Make a Space Online
The Digital marketing industry is ever changing simply because it consumes online resources. Every time the industry faces a crisis, it tests new things to produce a better online experience. So, you become a valuable digital marketer only when you understand how this industry functions as a whole. For this, your first step is to make an online presence. Creating a space for yourself online will not only help you remain in touch with this industry, but also later attract employers to you.
The very next step is to read and explore the digital marketing industry. Your study of digital marketing should include:
- How brands frequently collaborate with each other and share new approaches.
- Follow industry news from influential digital marketing sites.
- Learn about the diverse job roles that encompass digital marketing say SEO, SEM, SMM, Web Analytics, Referral Marketing and much more.
After you develop a fair idea of digital marketing, start your own digital marketing blog. No it’s not too early to start one! Your blog will later become a proof of your skill and knowledge. Updating your blog regularly will also keep you in track with the latest market trends.
2. Identify your Interest
As part of your study, you must have come across all paths in the wide world of digital marketing. Out of all, pick the one that suits your passion the best. If you have a creative side up then roles like content creation and curation would work for you. For those who are technically oriented, SEO and SEM specialisations would make a perfect choice. No matter your interests, your focus should stick to bringing in maximum online traffic to shoot business profits. However, statistics reveal the most sought after job titles to be Content Marketing, Search Engine Optimization (SEO), Social Media Marketing, Data Analytics and Product/UX Design.
Once you identify which is your favourite area, you can get certified training from courses like Digital Marketing Specialist Training in Abu Dhabi.
3. Build Networks
Just like any other industry, earning a name in digital marketing also requires you to have good connections. Always make sure you establish good relationships with experts in the field. You develop a support system and open to a future of possibilities by learning through their experience. Few ways to build a strong network are:
- Joining for internship programs with startups and marketing agencies – you get an opportunity to work with digital experts and diverse clients.
- Attending conferences and marketing events- a platform to connect with the right people.
4. Become a T-Shaped Marketer
A T-shaped marketer is someone who has expertise in about 3 marketing areas. For instance, you might be an expert in content marketing but familiar with other strategies like pay-per click ads, email marketing and so on. Basically, you are a general marketer with one area of expertise. A T-shape marketer is therefore an asset to the organisation as they handle multiple channels of marketing.
5. Begin with Entry Level Jobs
You do not take a direct nose dive as an expert Digital marketer. It requires time, patience and hardwork. You may begin your career as a junior digital marketer and work with a digital team. As experience adds to expertise, set up a dynamic resume projecting your skills, portfolios and creativity to take a leap into higher positions offering excellent pay.
All in all, a career in digital marketing has a competitive advantage. Remember you are preparing for a career that has demand exceeding supply. So, it’s definitely the accurate choice to make. Go ahead and make the most of this rapidly growing career path.