There are many photographers out there who showcase their images in their portfolio website and other social media sites. It is these images in the portfolio which attracts the client towards you. So, you should ensure that you have an excellent image portfolio to impress your readers. I will share 5 tips to improve your online photography portfolio.
1. Optimized Image Quality
You would be using a high-end camera for photography. So, the final image would be of outstanding quality. But if you upload the image as it is to your portfolio website, then you won’t be able to get best web-optimized image quality.
So, you need to fine-tune your final image for web upload. You must do this step while exporting images from your photo editing software. You should downsize the image resolution in such a way that it is optimized for the web without losing image quality.
2. Showcase Only the Best Images
You may have captured a series of beautiful images. But, I strongly recommend showcasing only your best images. Showing 20 best images is always better than displaying 100 good photos. So, choose wisely.
If you find the selection process difficult, then you can check with your friends. If you have multiple categories like portraits, landscapes, and macros, then you should keep the respective photos in a separate folder structure.
You might have heard one of the famous photography quotes by Steven Pinker, “The art of photography is all about directing the attention of the viewer.” So, try to capture and display images that tell exciting stories. It will definitely help to get the attention of the viewers.
Whatever you do in your website, you should ensure that the user gets the best experience. Nowadays, people use smartphones and tablets for browsing the internet. So, your portfolio website must be optimized for all types of devices.
You should also ensure that your page doesn’t take too much time to load. Otherwise, the user may get irritated, and he may skip your site. Never compromise user experience for anything else.
4. Social Media
You should also upload your images to social media sites like Facebook and Instagram, along with your website. It helps to showcase your pictures to your fan followers. These social media sites are known for optimizing the image size for fast loading. So, you should ensure that your pictures are correctly optimized for these social sites. Don’t let these sites to downgrade your photo quality.
For example, if you are using Lightroom for photo editing, make sure that you use the right Lightroom to Instagram Export settings, to upload images to Instagram. The perfect export settings ensure that your followers get the best viewing experiences. You should have a clear understanding of what works best for each social media site.